Betsson AB inks ConversionBet player acquisition agreement

Prominent online casino operator, Betsson AB, has announced the signing of a deal that will see it amplify the personalization capabilities of its Italian-focused, StarCasino.it via the use of immersive innovations from British behavioral remarketing firm, ConversionBet. Agreement designed to enhance ‘customer experience:’ According to an official press release published by European Gaming Media and Events, Stockholm-listed, Betsson […]

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