being bought by Game Lounge Limited

Gaming affiliates marketing firm Game Lounge Limited has announced that it has agreed to spend some €1 million ($1.2 million) in order to acquire the website from American enterprise Innovative Game Solutions Partnership.

The Malta-based company declared that €200,000 ($248,600) of the purchase price is to be due in twelve months’ time while it may be required to hand over an additional payment of €300,000 ($372,900) should the acquisition hit specific objectives over a two-year timeframe.

Established by gaming entrepreneurs Fredrik Langeland and Jonas Cederholm in 2011, Game Lounge Limited described as ‘a website that tracks slot data to empower players’. It stated that the domain permits slot aficionados to follow every wager they may have placed on different games across multiple online casinos in order to accurately analyze data and compare statistics such as bonus frequencies and return-to-player averages.

Game Lounge Limited explained that offers a free check alongside a pair of paid services and allows players to ‘assess which casino and which slots work best for them’. The gaming affiliates marketing firm reported that the domain is able to analyze games from developers including NetEnt AB, Yggdrasil Gaming Limited, NYX Gaming Group Limited and Play’n Go and ‘derives information automatically from [a player’s] browser’.

Cederholm proclaimed that the acquisition of will complement his firm’s ‘already strong offering in order to help players find the right casino or other online games’ and is to enhance its affiliate business and further empower players by providing them with tools that allow them to ‘play responsibly and make better [and] more informed choices’.

“We look forward to working with the people who built to be able to develop new features that allow each player to gain more control over their gaming,” read a Monday statement from Cederholm. “Among other things, we want to offer solutions that can warn players who risk losing control of their gaming. With, we can combine these goals and I think we are the only ones in the market with this smart solution.”

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